My bespoke S.H.I.N.E coaching framework

Back in 2016 when my own professional confidence and identity were knocked for six after redundancy and time off during my first maternity leave, I devised this bespoke coaching framework to help me reconnect with who I was, what I was great at and what I truly wanted out of my own career. 

I now use this same simple 5-step S.H.I.N.E process to help my own clients articulate and reconnect with their own unique professional and personal purpose, passions, values, strengths, skills, knowledge and experience.

This process brings about incredible clarity which will boost your professional confidence as you start to reclaim your professional identity and purpose.

You’ll rediscover what you’re really great at and what you truly want and need from your work life in order to flourish and feel fulfilled again. It’s like unlocking your own professional ‘secret sauce’ or code.


You’ll create your very own ‘blueprint’ for success and happiness at work – be that in your career or business.

But don’t just take it from me, see what my clients have to say about it here!

I love this framework so much, I’ve built all my coaching programmes around it.

S is for Story - SHINE career coaching


We’ll start things off by crystallising what you already know about your current work situation. You’ll tell me your career story. The highs, the lows. Warts and all! We’ll pick up where we left off after our initial chat and have an honest conversation about your likes, your loathes, your strengths and your weaknesses from a work perspective.

We will consider the what, where and the who. No detail will be too insignificant. The highs will have elements in common and so will the lows. Patterns will start to emerge. As Steve Jobs once said, “You cannot connect the dots looking forward, you can only connect them looking backwards”. The past holds the key to your future.

h is for happiness


This is where we have some fun! What would true happiness at work and home look, feel and sound like to you? What would your dream role be? What kind of working pattern would allow you to flourish in your career as well as at home? What kind of industries and organisations excite you? What kind of colleagues would you be energised to work with?

It’s important to aim for ‘utopia’ here. We need to make your end goal as compelling as possible. Dare to dream. A lot. This process in coaching is known as ‘positive visualisation’ and can be really powerful in unlocking your thinking about how you’d like your relationship with work to be. As with the above phase, patterns and themes will start to emerge and provide clues to your unique values and strengths.

I is for insights


The first two phases are all about information gathering. Getting enough ‘data’ about your values and strengths to glean some meaningful patterns, from which we can start to craft your dream career scenario. These insights will provide the clues as to what you should be doing more of at work in order to be successful and fulfilled as well as where you should be doing it and with whom.

Psychometric tools and personality profiling, such as Hogan* Assessment, provide objective and personality-based insights into your own unique values and strengths. You’ll have the option of going through this assessment if you’d like to further back up and validate your hunches and aspirations. The tool also highlights any potential blindspots that could get in the way of your success, if left unchecked. 

Knowledge is power, so with this enhanced self-awareness, you will find structuring your thoughts into a realistic plan much easier. You can read more about it here. I am certified to administer the first three on this page: HPI, HDS and MVPI. They are the most powerful of the Hogan reports, in my opinion.

N is for new


This is where we download all those brilliant ideas and possibilities from your poor, overloaded brain! We’ll discuss all things ‘new‘. No idea or suggestion is too outlandish. In fact, the more outlandish the better! You’ll probably be surprised at just how realistic some of them can be.

We’ll consider new industries, new possible career paths, new perspectives, new boundaries, new ways of working and new mindsets which will instil a new-found confidence of what is possible in your professional future


e is for embark


With this context and insight combined with all these brilliant ideas, we’ll then embark upon a plan of action that will help you achieve your personal and professional goals. This may be a new and exciting career path or a more flexible and realistic working pattern for you and your family.

If necessary, we can also build out an impressive CV that clearly articulates your strengths and what you have to offer. I can also help you identify prospective organisations with whom you should discuss it; helping you market yourself with confidence, negotiate flexible working -if appropriate- and ultimately secure the perfect role for you.

* Hogan Assessment –  This is by no means obligatory but it adds a certain objectivity and clarity to coaching which is hard to replicate through other means.

1:1 Coaching

Online Group Coaching

Click here to find out about how we can work together and all about the various packages I offer.

I know that coaching is a BIG commitment, both emotionally and financially, so if any element doesn’t feel right or work for you, I am always happy to try and flex things, so please do ask.

I am really excited to be able to support women through the minefield that is returning to work, re-directing , re-igniting their career or setting up their own business, so please do get in touch if you have questions on any of the above or want more information about how coaching could help.


I’d love to hear from you if you think I could help. Drop me a line on to find out more or click the button below to arrange an informal, FREE ‘no strings’ 20 minute chat to see if coaching could help you move forward.



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Sarah Clarke