This article is for you if the thought of self-promotion is holding you back from either starting a business or putting yourself out there in your existing business.
One of the most important skills you’ll have to hone as a founder is self-promotion.
I know, I know.
But bear with me.
It really doesn’t have to feel ick-inducing .
Here are my 3 top tips on getting (more) comfortable with it.
1. Reframe the ick
One of the biggest hurdles you have to overcome as a new business owner is the idea that selling yourself or promoting your offers is arrogant.
Am I right?
But if you can’t confidently and clearly articulate how you can help your prospective clients, how will they ever understand how you could help them?
And I know you’re in the business of helping people as well as making a living.
You’d actually be doing them a disservice by not sharing how you could help them.
2. Mine your super powers
You are your super powers. Those things that make you uniquely you.
Your USPs (Unique Selling Points) if we’re getting all corporate speak about it.
Your superpowers are made up of your unique personality traits, strengths, gifts, values, beliefs, skills, knowledge, work and life experiences.
Nobody does it better. (Baby you’re the best)
Your ideal clients know what they are and will tell you in their testimonials.
3. Look for patterns
Next time a lovely client or colleague leaves you a LinkedIn recommendation or gives you a testimonial, look for the recurring themes, patterns and words.
- What vocabulary do they use?
- How do they describe your value?
- What transformation have they experienced?
Not only are these words such a lovely confidence boost, but they give you a whole host of new adjectives you can use in your content, copy and discovery calls.
See if you can get the gist of how I help from these kind words from my wonderful clients.
Why not try it for yourself?
Please do let me know how you get on.
- What patterns do you notice about your own superpowers?
- What transformations do you help your clients achieve, if you already have your own service-based business?
- How could you weave these USPs into your marketing and, aherm, dare I say it, ‘self-promotion’ activities?